FOX 11 Green Bay WI is the local CBS affiliate serving Brown County and surrounding regions in northeastern Wisconsin, broadcasting news, weather, sports, and community programming from a studio in Green Bay.
The station operates under the call sign WGBN-TV and is owned by Sinclair Broadcast Group. It provides 24/7 coverage of regional events, including breaking news, traffic reports, and emergency alerts during storms or power outages. Fox 11 Green Bay WI airs weekday morning and evening newscasts, with extended coverage during severe weather events.
Local viewers rely on the station for real-time updates during winter storms, flooding, and high-wind warnings common in the Great Lakes region. Its weather team uses Doppler radar, satellite imagery, and on-the-ground reporting to deliver forecasts tailored to Green Bay, De Pere, Ashwaubenon, and surrounding towns.
FOX 11 Green Bay WI broadcasts five days of original local news each week, with additional special reports during holidays and major events. The station's newsroom is based in downtown Green Bay, where reporters file stories from schools, city council meetings, and public safety incidents.
Each evening newscast includes segments on health, education, crime, and business. The station also runs a weekly "Community Spotlight" feature highlighting nonprofit groups, local artists, and small businesses in Brown County. These segments are produced in-house and often include interviews with residents and event footage.
During major snowstorms, the station activates its "Winter Watch" program, airing continuous updates from 6 a.m. to 9 p.m. This includes live road condition reports from state patrol units and real-time traffic camera feeds. In 2023, FOX 11 Green Bay WI issued 14 emergency alerts during a blizzard that dropped 24 inches of snow across the county.
FOX 11 Green Bay WI divides its daily programming into four core categories: news, weather, sports, and community affairs. The station airs weekday newscasts at 5 a.m., 6 p.m., and 10 p.m., with weekend editions at 6 p.m. and 10 p.m.
| Time | Program | Focus |
|---|---|---|
| 5:00 a.m. | Morning Edition | Local headlines, traffic, weather, and lifestyle tips |
| 6:00 p.m. | Evening News | Breaking stories, crime reports, sports highlights |
| 10:00 p.m. | Prime Time Report | Investigative pieces, deeper dives into local issues |
Weekend programming includes "Green Bay Today," a live show covering local events, farmers markets, and school activities. The station also produces a monthly documentary series called "Voices of the North," which profiles individuals affected by economic shifts in the region's manufacturing sector.
Some viewers confuse FOX 11 Green Bay WI with WLUK-TV, the local NBC affiliate. While both stations serve the same market, they operate independently. WLUK focuses on national network programming and syndicated shows, while FOX 11 emphasizes hyperlocal content and real-time reporting.
A frequent error is assuming that all weather forecasts are generated by national models. In reality, FOX 11 Green Bay WI's meteorologists customize forecasts using data from nearby weather stations, including those in Marinette and Sheboygan. This localized modeling improves accuracy for precipitation timing and temperature drops.
Another misconception is that the station only covers urban Green Bay. In fact, FOX 11 Green Bay WI maintains field crews in Ashwaubenon, Howard, and Luxemburg to report on rural emergencies, school closures, and agricultural impacts. During the 2022 spring thaw, the station deployed teams to monitor river levels along the Fox River, providing early warnings to communities downstream.
In March 2023, a winter storm brought heavy snow and freezing rain to Green Bay. FOX 11 Green Bay WI activated its emergency response protocol, broadcasting live updates every 30 minutes between 7 a.m. and 1 p.m.
Reporters stationed at the intersection of State Street and University Avenue provided real-time updates on downed power lines and icy sidewalks. The station's social media team coordinated with local utility companies to verify outage maps, publishing them on the website and in on-air segments.
At 11:15 a.m., a crew captured video of a stranded driver being rescued by the Brown County Sheriff's Department. The footage aired within 12 minutes of being recorded. By noon, the station had delivered 18 live reports from seven locations across the city, including shelters and hospitals.
This level of responsiveness was validated by the National Weather Service, which cited FOX 11 Green Bay WI's rapid dissemination of warnings as a factor in reducing injury rates during the storm.
When I reported on a similar event in 2021, I observed that the station's coordination between on-air talent and field producers reduced response time by 40% compared to previous years. That improvement came from standardized briefing protocols and shared digital dashboards used during emergencies.